Time Brand Design
Time Brand Design
Introduction
Introduction
TIME went from a struggling startup to Malaysia’s favorite challenger ISP by offering fast, reliable, and affordable internet. Now, with new rules forcing infrastructure sharing, TIME is doubling down on its brand—highlighting its deep understanding of how Malaysians really use the internet (gaming, work, shopping, etc.). The refreshed brand keeps TIME’s bold, witty personality but adds radical honesty—admitting small flaws (like 99.9% uptime) and calling out industry tricks (like "free" modems being bribes). The result? A no-nonsense, relatable ISP that stands out in a market full of hype.
Year
2025
Industry
Logistics & Supply Chain
Scope of work
/
Branding
Timeline
12 weeks
Introduction
TIME went from a struggling startup to Malaysia’s favorite challenger ISP by offering fast, reliable, and affordable internet. Now, with new rules forcing infrastructure sharing, TIME is doubling down on its brand—highlighting its deep understanding of how Malaysians really use the internet (gaming, work, shopping, etc.). The refreshed brand keeps TIME’s bold, witty personality but adds radical honesty—admitting small flaws (like 99.9% uptime) and calling out industry tricks (like "free" modems being bribes). The result? A no-nonsense, relatable ISP that stands out in a market full of hype.
Year
2025
Industry
Logistics & Supply Chain
Scope of work
/
Branding
Timeline
12 weeks
Let’s talk.
Tell us about your project—whether it’s a website, app or branding.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
Let’s talk.
Tell us about your project—whether it’s a website, app or branding.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
Let’s talk.
Tell us about your project—whether it’s a website, app or branding.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.